Building digital products, brands and experience.
My bio is at the bottom because it doesn't matter now...
Designer Generalist
12+ years building digital products, brands and experience
12+ years building digital products, brands and experience
What really matters is the impact to your business
I focus on business-centric design and approach every product with a practical mindset. My work is about taking an abstract idea and turning it into a clear, functional interface. I use CustDev to validate our path early and A/B testing to optimize the experience as we grow. From the first sketch to a global launch, I manage the entire process. Having worked as both a Product Designer and Head of Design, I know how to set up efficient pipelines and drive projects to completion. Below are cases where design acts as a real tool for solving business challenges.
Cases, Roles & Impact
Business Objective
Validate the AI-smart private gym hypothesis and transform the concept into a profitable, functional business with minimal seed investment.
Impact
– Increased company profit by 55% through a series of UX experiments that optimized the checkout flow and boosted purchase conversion rates.
– 4x growth in franchise inquiry conversion rates by redesigning the website UX and streamlining the lead generation funnel.
– Achieved Product-Market Fit (PMF), securing investors and partners across Germany, Poland, and the Czech Republic.
– Rapid user growth driven by organic virality with zero ad spend.
– Leveraged "vibe-coding" to speed up funnel assembly and testing by 3x.
– 4x growth in franchise inquiry conversion rates by redesigning the website UX and streamlining the lead generation funnel.
– Achieved Product-Market Fit (PMF), securing investors and partners across Germany, Poland, and the Czech Republic.
– Rapid user growth driven by organic virality with zero ad spend.
– Leveraged "vibe-coding" to speed up funnel assembly and testing by 3x.
AI-powered Smart Private Gyms
BetterGym
[2024–2026]
Business Objective
Validate the AI-smart private gym hypothesis and transform the concept into a profitable, functional business with minimal seed investment.
Impact
– Increased company profit by 55% through a series of UX experiments that optimized the checkout flow and boosted purchase conversion rates.
– 4x growth in franchise inquiry conversion rates by redesigning the website UX and streamlining the lead generation funnel.
– Achieved Product-Market Fit (PMF), securing investors and partners across Germany, Poland, and the Czech Republic.
– Rapid user growth driven by organic virality with zero ad spend.
– Leveraged "vibe-coding" to speed up funnel assembly and testing by 3x.
– 4x growth in franchise inquiry conversion rates by redesigning the website UX and streamlining the lead generation funnel.
– Achieved Product-Market Fit (PMF), securing investors and partners across Germany, Poland, and the Czech Republic.
– Rapid user growth driven by organic virality with zero ad spend.
– Leveraged "vibe-coding" to speed up funnel assembly and testing by 3x.
AI-powered Smart Private Gyms
BetterGym
[2024—2026]
Business Objective
Develop a high-end MVP UX/UI and express branding to position the platform alongside top-tier international services and attract enterprise-level clients.
Impact
– As the founding designer, I owned the entire visual ecosystem—from the initial MVP and high-stakes investor pitch decks to full-scale brand positioning and identity.
– Achieved #1 "Product of the Day" on Product Hunt twice, confirming strong Product-Market Fit.
– Led a team of designers to overhaul complex dashboards. By focusing on Activation Rate and Data Digestibility (key metrics for analytics platforms), we significantly increased user retention.
– Redesigned the landing page and registration flows, resulting in a measurable boost in sign-up-to-purchase conversion rates.
– Managed every brand touchpoint, from global conferences and digital assets to the interior design of the HypeAuditor headquarters.
– Achieved #1 "Product of the Day" on Product Hunt twice, confirming strong Product-Market Fit.
– Led a team of designers to overhaul complex dashboards. By focusing on Activation Rate and Data Digestibility (key metrics for analytics platforms), we significantly increased user retention.
– Redesigned the landing page and registration flows, resulting in a measurable boost in sign-up-to-purchase conversion rates.
– Managed every brand touchpoint, from global conferences and digital assets to the interior design of the HypeAuditor headquarters.
Influencer Marketing Analytics Platform
HypeAuditor
[2018–2019]
Business Objective
Develop a high-end MVP UX/UI and express branding to position the platform alongside top-tier international services and attract enterprise-level clients.
Impact
– As the founding designer, I owned the entire visual ecosystem—from the initial MVP and high-stakes investor pitch decks to full-scale brand positioning and identity.
– Achieved #1 "Product of the Day" on Product Hunt twice, confirming strong Product-Market Fit.
– Led a team of designers to overhaul complex dashboards. By focusing on Activation Rate and Data Digestibility (key metrics for analytics platforms), we significantly increased user retention.
– Redesigned the landing page and registration flows, resulting in a measurable boost in sign-up-to-purchase conversion rates.
– Managed every brand touchpoint, from global conferences and digital assets to the interior design of the HypeAuditor headquarters.
– Achieved #1 "Product of the Day" on Product Hunt twice, confirming strong Product-Market Fit.
– Led a team of designers to overhaul complex dashboards. By focusing on Activation Rate and Data Digestibility (key metrics for analytics platforms), we significantly increased user retention.
– Redesigned the landing page and registration flows, resulting in a measurable boost in sign-up-to-purchase conversion rates.
– Managed every brand touchpoint, from global conferences and digital assets to the interior design of the HypeAuditor headquarters.
Influencer Marketing Analytics Platform
HypeAuditor
[2018-2019]
Business Objective
Build a government-ready product capable of passing strict verification and securing large-scale infrastructure contracts.
Impact
– Successfully presented and validated the solution with the Kazakhstan Ministry of AI for nationwide scaling.
– Secured pilot projects with Almaty Airport and major hypermarket chains through high-fidelity UX scenarios.
– Applied COM-B and ADKAR models to identify user barriers, turning complex operational logic into intuitive, low-friction interfaces.
– Process Engineering: Eliminated communication friction by building a "Design-to-Development" pipeline from scratch, significantly increasing launch speed.
– Secured pilot projects with Almaty Airport and major hypermarket chains through high-fidelity UX scenarios.
– Applied COM-B and ADKAR models to identify user barriers, turning complex operational logic into intuitive, low-friction interfaces.
– Process Engineering: Eliminated communication friction by building a "Design-to-Development" pipeline from scratch, significantly increasing launch speed.
AI Dispatcher for City Operations
SmplDo
[2025-2026]
Business Objective
Build a government-ready product capable of passing strict verification and securing large-scale infrastructure contracts.
Impact
– Successfully presented and validated the solution with the Kazakhstan Ministry of AI for nationwide scaling.
– Secured pilot projects with Almaty Airport and major hypermarket chains through high-fidelity UX scenarios.
– Applied COM-B and ADKAR models to identify user barriers, turning complex operational logic into intuitive, low-friction interfaces.
– Process Engineering: Eliminated communication friction by building a "Design-to-Development" pipeline from scratch, significantly increasing launch speed.
– Secured pilot projects with Almaty Airport and major hypermarket chains through high-fidelity UX scenarios.
– Applied COM-B and ADKAR models to identify user barriers, turning complex operational logic into intuitive, low-friction interfaces.
– Process Engineering: Eliminated communication friction by building a "Design-to-Development" pipeline from scratch, significantly increasing launch speed.
AI Dispatcher for Operations
SmplDo
[2025-2026]
Business Objective
Launch a social fitness platform and secure venture capital investment.
Impact
– Nominated for "App of the Year 2020". Secured #4 "Product of the Day" and #6 "Product of the Week" on Product Hunt.
– Optimized creative production pipelines to drive CPI below $1.
– Engineered "dopamine-driven" features and a bold brand identity, resulting in a 60% organic share rate.
– Smashed market averages by 2x, achieving Day 1: 50%, Day 7: 30%, and Day 30: 17%.
– Secured a $375k investment round from EU-based angel investors and built the design and creative departments from the ground up.
– Optimized creative production pipelines to drive CPI below $1.
– Engineered "dopamine-driven" features and a bold brand identity, resulting in a 60% organic share rate.
– Smashed market averages by 2x, achieving Day 1: 50%, Day 7: 30%, and Day 30: 17%.
– Secured a $375k investment round from EU-based angel investors and built the design and creative departments from the ground up.
Social Fitness App
WorkoutMe
[2020-2023]
Business Objective
Launch a social fitness platform and secure venture capital investment.
Impact
– Nominated for "App of the Year 2020". Secured #4 "Product of the Day" and #6 "Product of the Week" on Product Hunt.
– Optimized creative production pipelines to drive CPI below $1.
– Engineered "dopamine-driven" features and a bold brand identity, resulting in a 60% organic share rate.
– Smashed market averages by 2x, achieving Day 1: 50%, Day 7: 30%, and Day 30: 17%.
– Secured a $375k investment round from EU-based angel investors and built the design and creative departments from the ground up.
– Optimized creative production pipelines to drive CPI below $1.
– Engineered "dopamine-driven" features and a bold brand identity, resulting in a 60% organic share rate.
– Smashed market averages by 2x, achieving Day 1: 50%, Day 7: 30%, and Day 30: 17%.
– Secured a $375k investment round from EU-based angel investors and built the design and creative departments from the ground up.
Social Fitness App
WorkoutMe
[2020-2023]
Business Objective
Transform the design department from a service-based unit into a high-output production hub for a multi-project publishing house. Achieved target activation and retention levels through continuous in-product UX/UI experimentation.
Impact
– Reduced design overhead by 40% while increasing productivity. I achieved this by eliminating redundant workflows, shifting to high-speed animation templates, and pivoting to a cross-functional "full-stack" designer model.
– Upskilled UI specialists into versatile UX/UI designers through workshops on typography, UX psychology, and data-driven design, creating a more effective department hierarchy.
– As Creative Producer, I built a high-volume production engine for 7 dating apps, delivering 100+ video and UGC ads monthly. This fueled the growth of Sweet Meet into a market-leading player.
– mplemented UX engagement loops in hyper-casual titles, driving projects past the break-even point with a 33% Day 1 Retention rate.
– Upskilled UI specialists into versatile UX/UI designers through workshops on typography, UX psychology, and data-driven design, creating a more effective department hierarchy.
– As Creative Producer, I built a high-volume production engine for 7 dating apps, delivering 100+ video and UGC ads monthly. This fueled the growth of Sweet Meet into a market-leading player.
– mplemented UX engagement loops in hyper-casual titles, driving projects past the break-even point with a 33% Day 1 Retention rate.
Games & Apps Publisher
RedPanda Labs
[2018-2019]
Business Objective
Transform the design department from a service-based unit into a high-output production hub for a multi-project publishing house. Achieved target activation and retention levels through continuous in-product UX/UI experimentation.
Impact
– Reduced design overhead by 40% while increasing productivity. I achieved this by eliminating redundant workflows, shifting to high-speed animation templates, and pivoting to a cross-functional "full-stack" designer model.
– Upskilled UI specialists into versatile UX/UI designers through workshops on typography, UX psychology, and data-driven design, creating a more effective department hierarchy.
– As Creative Producer, I built a high-volume production engine for 7 dating apps, delivering 100+ video and UGC ads monthly. This fueled the growth of Sweet Meet into a market-leading player.
– mplemented UX engagement loops in hyper-casual titles, driving projects past the break-even point with a 33% Day 1 Retention rate.
– Upskilled UI specialists into versatile UX/UI designers through workshops on typography, UX psychology, and data-driven design, creating a more effective department hierarchy.
– As Creative Producer, I built a high-volume production engine for 7 dating apps, delivering 100+ video and UGC ads monthly. This fueled the growth of Sweet Meet into a market-leading player.
– mplemented UX engagement loops in hyper-casual titles, driving projects past the break-even point with a 33% Day 1 Retention rate.
Games & Apps Publisher
RedPanda Labs
[2018-2019]
Business Objective
Enter the competitive "home chores" and habit-building market. The goal was to design a child-friendly interface and gamified mechanics that foster intrinsic motivation, helping kids understand the value of their tasks while building a long-term usage habit.
Impact
– Boosted onboarding completion and registration conversion by 36% (from 60% to a near-perfect 96%) by streamlining the multi-user setup process.
– Increased trial conversion from 9% to 16% through targeted user activation strategies that delivered "Aha! Moments" within the very first session.
– Doubled the monthly subscription renewal rate by engineering deep gamification loops that turned daily chores into a rewarding, sustainable habit.
– Collaborated with the CPO to triple the ARPU (Average Revenue Per User) by optimizing monetization triggers and value-based pricing presentation.
– Established a high-volume UGC creative production engine, significantly reducing CAC through rapid ad-creative experimentation.
– Increased trial conversion from 9% to 16% through targeted user activation strategies that delivered "Aha! Moments" within the very first session.
– Doubled the monthly subscription renewal rate by engineering deep gamification loops that turned daily chores into a rewarding, sustainable habit.
– Collaborated with the CPO to triple the ARPU (Average Revenue Per User) by optimizing monetization triggers and value-based pricing presentation.
– Established a high-volume UGC creative production engine, significantly reducing CAC through rapid ad-creative experimentation.
Kids Chores & Habits App
TaskieHusky
[2022–2024]
Business Objective
Enter the competitive "home chores" and habit-building market. The goal was to design a child-friendly interface and gamified mechanics that foster intrinsic motivation, helping kids understand the value of their tasks while building a long-term usage habit.
Impact
– Boosted onboarding completion and registration conversion by 36% (from 60% to a near-perfect 96%) by streamlining the multi-user setup process.
– Increased trial conversion from 9% to 16% through targeted user activation strategies that delivered "Aha! Moments" within the very first session.
– Doubled the monthly subscription renewal rate by engineering deep gamification loops that turned daily chores into a rewarding, sustainable habit.
– Collaborated with the CPO to triple the ARPU (Average Revenue Per User) by optimizing monetization triggers and value-based pricing presentation.
– Established a high-volume UGC creative production engine, significantly reducing CAC through rapid ad-creative experimentation.
– Increased trial conversion from 9% to 16% through targeted user activation strategies that delivered "Aha! Moments" within the very first session.
– Doubled the monthly subscription renewal rate by engineering deep gamification loops that turned daily chores into a rewarding, sustainable habit.
– Collaborated with the CPO to triple the ARPU (Average Revenue Per User) by optimizing monetization triggers and value-based pricing presentation.
– Established a high-volume UGC creative production engine, significantly reducing CAC through rapid ad-creative experimentation.
Kids Chores & Habits App
TaskieHusky
[2022–2024]
Business Objective
Create a competitive analysis tool to automate screen parsing and accelerate research for product teams.
Impact
– Designed the brand identity and UX/UI from scratch, introducing an infinite canvas workspace for mapping complex competitor flows and paywalls.
– Secured #2 "Product of the Day" on Product Hunt.
– Secured #2 "Product of the Day" on Product Hunt.
UX & Competitor Analysis Tool
Flowriver
[2024–2025]
Business Objective
Create a competitive analysis tool to automate screen parsing and accelerate research for product teams.
Impact
– Designed the brand identity and UX/UI from scratch, introducing an infinite canvas workspace for mapping complex competitor flows and paywalls.
– Secured #2 "Product of the Day" on Product Hunt.
– Secured #2 "Product of the Day" on Product Hunt.
UX & Competitor Analysis Tool
Flowriver
[2024–2025]
Business Objective
Rejuvenate a 60-year-old B2B legacy brand and break through a long-standing revenue plateau.
Impact
– Refreshed the identity of a legacy US firm, ensuring consistency across the B2B Directory, IIEX global conferences, and digital sub-brands (podcasts, webinars).
– Expanded the purchase funnel by redesigning the directory UX, making the value proposition of premium listings clear and increasing overall directory sales.
– Expanded the purchase funnel by redesigning the directory UX, making the value proposition of premium listings clear and increasing overall directory sales.
B2B Market Research Directory
Greenbook
[2022–2023]
Business Objective
Rejuvenate a 60-year-old B2B legacy brand and break through a long-standing revenue plateau.
Impact
– Refreshed the identity of a legacy US firm, ensuring consistency across the B2B Directory, IIEX global conferences, and digital sub-brands (podcasts, webinars, etc).
– Expanded the purchase funnel by redesigning the directory UX, making the value proposition of premium listings clear and increasing overall directory sales.
– Expanded the purchase funnel by redesigning the directory UX, making the value proposition of premium listings clear and increasing overall directory sales.
B2B Market Research Directory
Greenbook
[2022–2023]
Responsibility is the core of my work. I don’t just execute tasks; I own the results. My role is to act as an extension of the leadership team, finding the shortest path between a business challenge and a working solution. Instead of just flagging problems, I focus on delivering the answers that keep the momentum high. By taking full accountability for the design vertical, I ensure that every decision is backed by logic and aligned with the company’s bottom line.
Structured in process, but bold in creative thinking
The
Approach
Approach
33 y.o.
12+ years exp.
Open to work
Artem Stanitskii
Full-stack visualizer
I believe a designer should be a strategic partner, not just a pair of hands. I don't wait for a perfect brief – I help define it. My process is built around taking a raw business idea and finding the most efficient way to make it real, functional, and scalable. I thrive in the complexity of building products from scratch, whether it is a mobile app for kids or a high-tech AI SaaS for city operations.
I stay focused on the user's needs while never losing sight of the business goals that keep the product alive. I value logic, speed, and the ability to turn ambiguity into a clear roadmap.
I stay focused on the user's needs while never losing sight of the business goals that keep the product alive. I value logic, speed, and the ability to turn ambiguity into a clear roadmap.
Solving Product Problems
BIO
CORE EXPERTISE
(01)
Design Strategy and Advocacy:
Promoting design culture and aligning visual solutions with business strategy and market needs.
Promoting design culture and aligning visual solutions with business strategy and market needs.
(02)
Cross-functional Pipeline Knowledge:
Deep understanding of development processes and marketing pipelines. This allows for effective interaction with adjacent departments and minimizes errors at the intersection of disciplines.
Deep understanding of development processes and marketing pipelines. This allows for effective interaction with adjacent departments and minimizes errors at the intersection of disciplines.
(03)
Full-stack Design Ownership:
Managing projects from initial concept to final delivery to development, ensuring quality at every stage.
Managing projects from initial concept to final delivery to development, ensuring quality at every stage.
(04)
Problem Solving:
Ability to ask the right questions and quickly find solutions even when clear input data is missing.
Ability to ask the right questions and quickly find solutions even when clear input data is missing.
Lets talk!
artemstanitskii@gmail.com
artemstanitskii@gmail.com
Building digital products, brands and experience
